admazing launches «adfinity.retargeting»
As an addition to the adfinity network, which launched in 2009, this latest in-house development enhances the network offering around site and campaign retargeting
Tägerwilen/Zurich, 29 August 2011 The Swiss on-line advertising agency admazing is now offering site and campaign retargeting. This will be delivered via the adfinity premium performance network that launched in 2009 – in the form of display ads. "Retargeting" entails targeting customers who have already had contact with the advertising client's website or an on-line ad campaign. This picks up users directly during the buying decision-making process. In addition, this means that the range of campaigns with small target segments can be extended to other websites. From direct experience, site retargeting in particular leads to a massive increase in direct response rates and conversion rates. Retargeting is one of the hot topics in on-line marketing at the moment. The increases in response rates, conversion rates and shopping basket size make retargeting an important part of any performance-oriented campaign. With "adfinity.retargeting", admazing is now offering a convincing solution in this field. It is already possible to book display adverts via the adfinity network, as part of the "Universal Ad Package" on a CPT basis – on premium Swiss websites. This is in the context of a retargeting campaign, where both site and campaign retargeting are possible. Site retargeting targets users who have already visited the advertiser's website, but have not become active. Campaign retargeting, on the other hand, targets users who have come into contact with a display campaign. In this way, campaigns with very narrow target segments can therefore extend their range. With retargeting, admazing is once again focusing on in-house development and extending the "adfinity" offering. This is because the "adfinity" premium performance network has, since 2009, made it quick and straightforward to book image and text adverts on successful and well-known premium Swiss sites. In the process, the network delivers over 250 million impressions per month. "Retargeting is not just a matter of technology – it also depends on having a high-quality network of websites available where the advertising can be well-positioned. This is what adfinity offers," says Simon Morton, CEO of admazing PLC.About admazing:
Since the company opened in 2002, admazing AG has firmly established itself on the Swiss online market and today has a staff of 13. As an online advertising agency, admazing places the needs and requirements of its clients at the centre of its activities. This means the careful planning and professional implementation of online advertising campaigns and involves online experts, sophisticated management software and a well-designed system for comprehensive success measurements.
admazing specialises in display, video, interaction and performance campaigns, as well as in the extensive use of special formats. The company is also actively involved in the market with various lectures, courses and regular publications and in conjunction with the Swiss Interactive Advertising Bureau (IAB Switzerland), of which admazing is a founding member. admazing realises – together with clients and agencies – specific target group-oriented advertising campaigns, whereby suitable advertising material is placed specifically in its extensive partner network, which includes Switzerland’s most successful and well-known websites.
In addition, the "adservices" unit offers technical services for handling online ad placements – independent of planning and purchasing services. Sophisticated products, such as the premium performance network "adfinity", also contribute to the continued success of the advertising campaign in question. All campaign-related elements and data are displayed in a clear overview in the unique "AdCockpit", guaranteeing transparency and confidence. Thus, clients can see a wealth of concrete figures and not just the relevant click rates. The extensive, on-going measurement of success is also an integral part of each campaign: because admazing also optimises current ad placements quickly and effectively.
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CEO admazing AG:
Simon Morton
Spider Town, Konstanzerstrasse 19
CH-8274 Tägerwilen
Telefon: +41 (0)71 666 40 40
E-Mail: simon.morton@admazing.ch
Press contact:
Leonardo Kopp
Spider Town, Konstanzerstrasse 19
CH-8274 Tägerwilen
Telefon: +41 (0)71 666 40 46
E-Mail: leonardo.kopp@admazing.ch